An often forgotten but important part is technical SEO. Optimizing keywords according to the search engines' wishes gives a priority in the search results and more visitors. It involves reviewing code, images and other assets to avoid problems that affect the crawling of search engines.
Feel free to take a look at some of the programs we use. Many are free or cheap in the basic version. In this way, you can carry out an analysis yourself and fix several problems yourself. Click here for your self-help..
We optimize and change the code immediately so that the improvements take effect. We write routines for your continued work with the website so that in the future you publish optimized pages with great impact on the search engines and an optimal experience for your visitors. If you would rather have suggestions in a PM, we will solve that too.
Wordpress can be a bit of a challenge to optimize. You need to find files that may be hidden and work with different plug-ins. Wordpress pages are also not very optimized from the start. We have extensive experience in optimizing and even if it takes longer, it is a very good investment.
For example, did you know that the title and description meta tags are not available without a plugin? Not? Contact us immediately! The front page headline is one of the most important factors in your entire web empire. Is it an H1 tag? If you cannot answer that question, we will help you with a free analysis.
Correct and deductive descriptions are made for each image in the ALT tag. It gives a boost in search rankings and is easy to do. Broken links are something that search engines (and visitors) really hate. It can be a completely white page or a redirection to a so-called 404 page. Are you absolutely sure you don't have any broken links? Contact us for a quick review of your technical SEO.
We control multiple assets and functions to remove bottlenecks and thus eliminate waste. Each error has a negative impact on both the search engine rankings and the visitors' experience.
We do not want you to hire consultants for work that may not be needed. Start by testing the speed in Google's tool, PageSpeed Insights. There you quickly get an insight into the health of your website. Google ranks your site speed from 1 to 100 with 100 being the best result. Anything above 90 is considered very good. Small simple websites should have no problem ranking close to 100 while e-commerce, which is generally heavier in nature, should rank above 80% and preferably higher.
This is a forgotten art on many websites. By compressing the images to a sufficient web resolution, you can save a lot of bandwidth. Google encourages this and prioritizes sites with optimized images. We recommend using the latest standardized image formats. For users of Edge, Firefox and Chrome, you should use Webp. Apple's older browser Safari and other non-updated browsers, unfortunately do not support Webp yet, but PNG or JPG are preferred. This allows you to have double image formats. It may seem time-consuming, but in the end you get a superbly fast user experience.
An important part is that the sitemap is updated and correct. It increases the chance of quick indexing and that the search engines do not miss any pages. The more pages that are indexed in the search engines, the more potential visitors you can get to your website. It is also proven that it gives great positive SEO.
This is sometimes called keyword cannibalization. It is quite common to have two or more pages on your website competing for the same keyword. This makes you compete with yourself for a better position on Google. This is a difficult problem to manage and should be addressed with small changes over time. By identifying the stronger side ie. the page you think has the strongest and most selling content, you can redirect the traffic and SEO to get an enhanced high position instead of several pages in an intermediate position. For e-commerce, this can be difficult to address due to the amount of pages that are highly related to each other.
A problem that is very common is that you use the same META data (or that it is completely missing) for several pages. It degrades the position of the search engines. It should and must be unique for each page. It is, for example, the title tag that the search engines pick up and display in the search results. It can be time-consuming to write unique texts, but it is time well spent. Unique META data is proven effective from an SEO point of view. For e-commerce, it is possible to automate the META data in a relatively simple way.
